PPC Case Study: Chassis For Men Sees 653% Increase in Revenue From Google Shopping Ads
Chassis For Men
Industry: Personal Care - D2C Ecommerce
Location: Clearwater, FL
Chassis is a men's personal care company, creating products that prevent chafing, reduce sweating, and eliminate odor.
Increase in Sales
Chassis had been running Google Search and Display ads. Before starting with Megethos, from January through October 2019 Google Ads averaged the following per month: 14 sales at $215/sale, $401 in revenue, and 13% ROAS. Chassis sought out Megethos to help increase monthly sales and improve overall cost-effectiveness.
Our approach began with truly understanding who Chassis' customers were and what they were looking for. Taking the time to learn this was crucial in order to properly set up and rearrange targeting. In addition to this, taking the time to ensure foundational best practices were in place with account settings, campaign structure, ad copy, and more was essential. Lastly, setup and implementation of shopping ads played a key role in expanding our efforts to generate additional sales cost-effectively.
Refined Targeting:We refined the targeting by implementing negative keyword lists, updating keyword match types, and adjusting demographic bids.
Megethos' Foundation: We set up a strong foundation by updating account settings, restructuring campaigns, and updating ad copy.
Shopping Ads: We successfully setup and implemented a structured shopping campaign.
We were able to largely improve performance instantly and sustain it. We specifically achieved our client’s goals by increasing sales 757% and Return on Ad Spend 792%. And in addition to that we also increased Total Revenue 653%! These results not only happened within the first month but have continued over the last 6 months. The client had their best high season ever.