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What does PPC stand for?

PPC is an increasingly popular marketing tactic that businesses are using to lure lucrative search engine traffic to their websites. But what is PPC? And how can you use it to boost your website’s performance, leads, and sales?  If you’re new to the vibrant world of PPC, this blog post will explain exactly what PPC…

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How To Track Paid Media Lead Quality

How To Track Paid Media Lead Quality

It’s easy to get caught up in vanity metrics and lose sight of the metrics that really matter to your Pay Per Click program.  For one: lead quality.  First, what do we mean when we say lead quality? Lead quality is the likelihood that the leads you’re generating and building your funnel with will actually…

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