Our AZIMA TIM Award Win: A SaaS Lead Generation Case Study

At this year’s annual TIM Awards many talented digital professionals and agencies were awarded for their work on innovative projects throughout the year. The Arizona Innovation Marketing Association holds these awards and brings together a room full of the best-of-the best AZ professionals in everything from mobile app development, to influencer marketing to video campaigns, and more.  

We were very excited to be nominated, and our team enjoyed the night mingling with some of the greatest minds in digital. We even had a stand-in guest or “supporting  body” to ensure our remote-analyst, Jacob Orona, could be in attendance.

We are excited to announce, and honored to say that we are among the 2019 TIM Award winners under the category of Best Integrated B2B Campaign.  


This years entry was for our work on a SaaS client’s, DoubleDutch, paid media campaigns across LinkedIn, Google ads and landing pages.  This client came to us with goals of increasing lead volume and decreasing their cost of customer acquisition through paid media channels. We’re happy to say that we were able to lift their conversion rates by 40%, increasing lead volume by 300%.

One challenge was increasing the number of SQLs won from LinkedIn, which we were able to achieve through the implementation of lead gen forms on their content offerings to result in a 29% Lift in SQLs from LinkedIn.

SaaS paid media marketing and conversion rate optimization is among our specialties at Megethos. Working with SaaS businesses in the B2B space is fulfilling to us on multiple levels:

  1. Typically we get to wear a lot of hats and be involved in campaigns from strategy conception to implementation
  2. We are constantly learning something new, and solving new analytical challenges
  3. We’re in the room with people who get innovation and live and breath tech. Which helps us to be more nimble, and innovative in our approaches.

We’re thrilled to have worked on this campaign and to continue to do great things for future SaaS customers. Read on to learn more about the case study that won us this year’s TIM Award.

About Andy Oliphant

As the Director of Growth at Megethos, Andy is normally the first point of contact a new client meets and has hands-on experience ensuring our full-funnel approach aligns with our client’s sales process. From helping open up a 5-star hotel to getting a PPC agency off the ground, Andy thrives in a high pace, growth-oriented environment. When he isn’t sending out cold emails, hounding prospects with free audits, or pitching new clients, Andy can be found getting a mean sunburn hiking the side of a mountain, surfing, or walking across the parking lot.