When managed correctly, pay-per-click advertising (PPC) is one of the most powerful marketing strategies available to your business. PPC generates sales, increases leads, and is an effective way to promote brand awareness.
As a leading PPC agency, we take pride in helping businesses of all sizes reach their sales and conversion goals. We’re dedicated marketing scientists that specialize in ad copy creation, keyword research, and a host of other pay per click management services.
Continue reading to learn more about how we make pay per click campaigns work for you or see our expertise in action by exploring our exciting case studies. To schedule a consultation, contact Megathos today.
What Is Pay Per Click Advertising?
What is PPC? Pay-per-click ads are a model of internet marketing where you, as an advertiser, pay platforms to display your ads. As you may have guessed from the name, you only pay internet platforms when someone clicks the ad.
What makes PPC uniquely exciting is that you have the ability to choose exactly who sees your ads. This is done by bidding against other businesses for specific keywords that will trigger the appearance of your ad. If you are successful in purchasing your target keywords, then only people who search for those terms will see your adverts.
In short, PPC is an effective way to draw internet traffic to your website because it enables you to deliver bespoke ads to a curated audience.
Related Article: Making Money with PPC
Top Kinds of Pay Per Click Marketing
There are several different kinds of PPC marketing. If you’re unsure which method to choose, the specialists at our PPC management agency can help you select the one best-suited for your company.
The top-performing kinds of PPC ads include:
Search Network Ads
This is what most people think of when they hear “PPC marketing agency.” Search network ads are text-based ads that get shown on internet search engines like Google and Bing. These ads appear above organic search results and are triggered to appear when searches enter relevant keywords.
Display Network Ads
These PPC ads are displayed on websites that are part of Google’s AdSense partner program. Instead of being triggered by keywords, display network ads are optimized using demographic selection tools.
Pay Per Click Management Services
Successful pay per click campaigns ensure that a company doesn’t spend more than necessary on clicks. This requires careful keyword and demographic research, campaign monitoring, and active optimization based on how the ads are performing.
As you can imagine, this takes a lot of time and effort, which is why 72% of businesses update their PPC marketing campaigns only once per month — a sure-fire way to lose money.
Partnering with a PPC consultant firm ensures that your ads are performing optimally and that your ROI is climbing. Our PPC marketing services deliver superior results on two of the internet’s top-performing PPC platforms — Google and Bing.
Google Pay Per Click Consultant
Google Ads is the most popular PPC platform. Google provides a host of controls, optimization features, and tools to enable PPC campaign managers to fine-tune ads for extremely specific audiences.
Achieving fluency in how to run Google Ads takes years of training and practice.
Fortunately, you can skip the work and start reaping the rewards of Google pay per click ads by partnering with our family of PPC consultants. Our paid advertising experts can manage your:
- Google search campaigns
- Google display campaigns
- Shopping campaigns in Google
- App campaigns in Google
Bing Pay Per Click Services
Bing is an untapped resource for many businesses because it gives you access to an entire new user base that doesn’t really overlap with Google.
Now, you can’t simply copy/paste your PPC marketing campaign from Google into Bing. This audience represents separate demographics and so your ads need to be customized accordingly.
Our Bing PPC marketing services can help you manage your:
- Bing search campaigns
- Shopping campaigns in Bing
Partner With a Leading PPC Agency (PPC Services)
Ready to take full advantage of the power of pay-per-click advertising? Our PPC campaign management services for Bing Ads and Google Ads include:
- Rigorous Testing; we’re continually A/B testing your ads to increase ad performance.
- Deep Research; we provide comprehensive keyword research to ensure you’re only buying optimally performing keywords.
- Ad Copy Optimization; our team of PPC consultants will craft compelling ads to increase click through rates.
- Geo Targeting; we deliver effective geo-targeting strategies to capture your ideal audience.
- Active Budget Pacing; financial analysts provide budget management to maximize your return.
- Quality Landing Pages; our designers and sales experts will create landing pages that lead your audience through your sales funnel.
Here at Megethos, our PPC management services are delivered by industry experts with experience in both internet marketing and traditional sales best practices. For best pay per click performance, contact our team today and ask about our PPC marketing services.