PPC Case Study: Ecommerce Website See’s 72% Increase in ROAS
Industry: International Ecommerce
Location: Seattle, WA
A B2C Ecommerce website selling a variety of bike products internationally.
“They immediately optimized that number to $13 per acquisition, and has recently gotten it down to $7–$8.”
– Keith Eneix CEO
Decrease in Cost-per-click
Sales volume increase
The client came to Megethos as they were struggling to optimize their Google Ads campaigns to a profitable level. What was profitable? A $13 cost per sale on their site – something that had not happened in the history of their campaigns. In addition, we were tasked with increasing sales volume.
For this particular client, we started with a deep dive audit of their Google Ads account to find exactly what was working well and what wasn’t. Based on this audit we put together a detailed plan first to reduce the cost per sale, then scale the campaigns to grow sales volume.
“We were as aggressive as the clients goals – making significant changes to address quality score and click costs making it a riskier than normal, but fun strategy.“
– Keegan Brown, Director of Strategy
Campaign Restructure: In efforts to increase quality score and improve the ease of optimization we restructured the campaigns. This immediately improve quality score and reduced cost per click.
Keyword Bids: We implemented our ROI driven keyword bid strategy – we significantly reduced aggressiveness on under-performing keywords and scaled up bids on the top 10 keywords driving 80% of sales.
Growth: Once we were able to get the cost per sale down to a profitable level, we implemented Megethos’ very own growth projects – including an international search campaign and an aggressive remarketing campaign.
We delivered on the clients goals and then some. Not only did we get the cost per sale below the $13 per sale, we were able to do it almost overnight and continued to decrease that metric to $7 (thanks to a 52% decrease in cost per click). Even crazier, the campaigns increased sales volume by 84% due to the budget efficiency and the implementation of our growth projects. Needless to say, the client was pleased with the results.