PPC Management Services
PPC Management Redefined
Management of PPC campaigns involves certain key services which include:
- Keyword Research
- Keyword Grouping
- Ad Text
- Landing Pages
These services are specific to an individual PPC account. Different accounts have different needs in terms of priority, importance and attention. Our management formula involves outlining which of your accounts need more attention and effort than others. Certain PPC tasks are more important and thus we choose to prioritize on the crucial ones rather than the miscellaneous ones. Identifying key accounts and prioritizing tasks helps to focus effort on areas that it is really needed which in the end improves your return on investment.
Google AdWords is one of the best PPC platforms you can use to reach out to your target audience. With it, you get a wide range of marketing tools and options that can help you to customize your campaigns to suit your individual needs and requirement. Every business, company or brand has its own unique products or services. On top of this, every business, company or brand belongs to a specific niche industry or market. These are some of the things that can be factored into a comprehensive Google AdWords campaign.
Apart from Google AdWords, we also help to manage Bing advertising campaigns for our clients. Google is therefore not the only search engines you can use to reach out to your target audience. Currently, Bing makes about 20% of online searches in the United States. This makes it a formidable platform to run PPC ad campaign. If you are not very familiar with functionalities in the Bing advertising platform, do not worry as we are here to help.
Facebook is the next best place to have your ad campaigns running. This is because Facebook is the largest social media network on the web. Another reason why Facebook ads are considered to be very effective is their wide range of customization options. You can typically customize your ads for any demographic of users. Some of the criteria you can use to narrow down your target audience include age, gender, region/country, interests, likes, relationships and many more. We can help you manage dozens of Facebook ad campaigns concurrently.
Shopping or E-Commerce Website Ads
Shopping ads are a new PPC offering brought to you by search engines such as Google and Bing. These ads allow you to promote individual products in search results. These ads have proven to be quite effective for product-based businesses.
PPC Management Software
However, juggling the functionalities of a fully functional PPC account is no easy task. Mind you, there are businesses out there that run multiple campaigns or accounts at the same time. With PPC management, you do not have to worry about messing up a single thing. Controlling and staying on top of your PPC ad campaigns is no longer a strenuous and time consuming affair. One thing that really comes in handy for this job is PPC management software. With the help of our PPC management software, you can easily set up all the PPC accounts you need to get your campaigns up and running. You can continually update and tweak your accounts to get the best value from your ads. You can also fine tune specific areas in your campaigns that may not be performing as expected. The software basically simplifies the work of managing a single or multiple PPC ad campaigns.
PPC Management At Its Best
Your work as an entrepreneur or brand owner is not to spend time managing your paid advertising campaigns. We have the expertise, tools and software to help you manage all your paid ad campaigns. Establishing a successful online business is no easy task and that’s why we are ready to help you handle your PPC obligations so that you can be left enough time and energy to deal with everything else.
The Powerful Megethos Audit
Our audits are guaranteed to show you 3 things:
- Where you are wasted ad spend – and how to fix it
- Technical errors we see in 100% of accounts we audit
- How to increase your sales by 20%