PPC News and Resources

Making Money with PPC

By Keegan Brown | December 17, 2020

Pay-per-click marketing, or PPC, is one of the leading ways to grow your business and increase sales in 2021.  How important is PPC?  32% of…

Read More
How To Track Paid Media Lead Quality

How To Track Paid Media Lead Quality

By Keegan Brown | October 29, 2019

It’s easy to get caught up in vanity metrics and lose sight of the metrics that really matter to your PPC program.  For one: lead…

Read More
SaaS Companies: What to look for in a PPC Agency

SaaS Companies: What to look for in a PPC Agency

By Keegan Brown | October 3, 2019

There are roughly 7,040 marketing technology providers out there at the start of 2019. That’s just marketing technology alone; think about the sheer volume of…

Read More
Why Choose a Niche Paid Media Agency

Why is sending Paid Traffic to Your Home Page a Bad Idea?

By Keegan Brown | September 26, 2019

The landing page. It’s an essential component of any PPC (pay-per-click) strategy. Many digital marketers consistently use a site’s homepage as their landing page, a…

Read More

Why Choose a Niche Paid Media Agency?

By Andy Oliphant | August 14, 2019

At first glance, a full-service agency may be tempting over a niche agency. This is mainly due to perceived convenience. Communication volume is lessened, and…

Read More
How to use competitor conquesting to improve your ppc performance

How to Use Competitor Conquesting to Improve your PPC Performance

By Keegan Brown | August 6, 2019

What are our competitors doing that we aren’t?  It’s a question you likely ask yourself as a marketer. While, in many cases, following in the…

Read More

Enforcement Changes to Google Ads that Affect SaaS

By Andy Oliphant | July 30, 2019

Last week Google notified customers of some changes to their policies on abusive content on the ad network. This is good news for users and…

Read More
The Makings of a PPC Landing Page that converts

The Makings of a PPC Landing Page that Converts

By Keegan Brown | July 17, 2019

Your landing page is the metaphorical sales representative of your online experience and it can seal the deal if you provide a winning experience to…

Read More
Does PPC Really Work

Does PPC Really Work?

By Keegan Brown | July 11, 2019

Some PPC providers have given PPC a bad rap.  Too often we notice companies hesitate to make the commitment to devote budget to PPC due…

Read More
How to Lower your Cost Per Click in Google Ads

How to Lower your Cost Per Click in Google Ads

By Jacob Orona | July 3, 2019

It’s the question on the mind of every budget-conscious advertiser: how do I lower my CPC (Cost per click)? Megethos is here to help, and…

Read More

CRO News and Resources

Making Money with PPC

By Keegan Brown | December 17, 2020

Pay-per-click marketing, or PPC, is one of the leading ways to grow your business and increase sales in 2021.  How important is PPC?  32% of…

Read More
How To Track Paid Media Lead Quality

How To Track Paid Media Lead Quality

By Keegan Brown | October 29, 2019

It’s easy to get caught up in vanity metrics and lose sight of the metrics that really matter to your PPC program.  For one: lead…

Read More
SaaS Companies: What to look for in a PPC Agency

SaaS Companies: What to look for in a PPC Agency

By Keegan Brown | October 3, 2019

There are roughly 7,040 marketing technology providers out there at the start of 2019. That’s just marketing technology alone; think about the sheer volume of…

Read More
Why Choose a Niche Paid Media Agency

Why is sending Paid Traffic to Your Home Page a Bad Idea?

By Keegan Brown | September 26, 2019

The landing page. It’s an essential component of any PPC (pay-per-click) strategy. Many digital marketers consistently use a site’s homepage as their landing page, a…

Read More

Why Choose a Niche Paid Media Agency?

By Andy Oliphant | August 14, 2019

At first glance, a full-service agency may be tempting over a niche agency. This is mainly due to perceived convenience. Communication volume is lessened, and…

Read More
How to use competitor conquesting to improve your ppc performance

How to Use Competitor Conquesting to Improve your PPC Performance

By Keegan Brown | August 6, 2019

What are our competitors doing that we aren’t?  It’s a question you likely ask yourself as a marketer. While, in many cases, following in the…

Read More

Enforcement Changes to Google Ads that Affect SaaS

By Andy Oliphant | July 30, 2019

Last week Google notified customers of some changes to their policies on abusive content on the ad network. This is good news for users and…

Read More
The Makings of a PPC Landing Page that converts

The Makings of a PPC Landing Page that Converts

By Keegan Brown | July 17, 2019

Your landing page is the metaphorical sales representative of your online experience and it can seal the deal if you provide a winning experience to…

Read More
Does PPC Really Work

Does PPC Really Work?

By Keegan Brown | July 11, 2019

Some PPC providers have given PPC a bad rap.  Too often we notice companies hesitate to make the commitment to devote budget to PPC due…

Read More
How to Lower your Cost Per Click in Google Ads

How to Lower your Cost Per Click in Google Ads

By Jacob Orona | July 3, 2019

It’s the question on the mind of every budget-conscious advertiser: how do I lower my CPC (Cost per click)? Megethos is here to help, and…

Read More

Megethos News and Press

Making Money with PPC

By Keegan Brown | December 17, 2020

Pay-per-click marketing, or PPC, is one of the leading ways to grow your business and increase sales in 2021.  How important is PPC?  32% of…

Read More
How To Track Paid Media Lead Quality

How To Track Paid Media Lead Quality

By Keegan Brown | October 29, 2019

It’s easy to get caught up in vanity metrics and lose sight of the metrics that really matter to your PPC program.  For one: lead…

Read More
SaaS Companies: What to look for in a PPC Agency

SaaS Companies: What to look for in a PPC Agency

By Keegan Brown | October 3, 2019

There are roughly 7,040 marketing technology providers out there at the start of 2019. That’s just marketing technology alone; think about the sheer volume of…

Read More
Why Choose a Niche Paid Media Agency

Why is sending Paid Traffic to Your Home Page a Bad Idea?

By Keegan Brown | September 26, 2019

The landing page. It’s an essential component of any PPC (pay-per-click) strategy. Many digital marketers consistently use a site’s homepage as their landing page, a…

Read More

Why Choose a Niche Paid Media Agency?

By Andy Oliphant | August 14, 2019

At first glance, a full-service agency may be tempting over a niche agency. This is mainly due to perceived convenience. Communication volume is lessened, and…

Read More
How to use competitor conquesting to improve your ppc performance

How to Use Competitor Conquesting to Improve your PPC Performance

By Keegan Brown | August 6, 2019

What are our competitors doing that we aren’t?  It’s a question you likely ask yourself as a marketer. While, in many cases, following in the…

Read More

Enforcement Changes to Google Ads that Affect SaaS

By Andy Oliphant | July 30, 2019

Last week Google notified customers of some changes to their policies on abusive content on the ad network. This is good news for users and…

Read More
The Makings of a PPC Landing Page that converts

The Makings of a PPC Landing Page that Converts

By Keegan Brown | July 17, 2019

Your landing page is the metaphorical sales representative of your online experience and it can seal the deal if you provide a winning experience to…

Read More
Does PPC Really Work

Does PPC Really Work?

By Keegan Brown | July 11, 2019

Some PPC providers have given PPC a bad rap.  Too often we notice companies hesitate to make the commitment to devote budget to PPC due…

Read More
How to Lower your Cost Per Click in Google Ads

How to Lower your Cost Per Click in Google Ads

By Jacob Orona | July 3, 2019

It’s the question on the mind of every budget-conscious advertiser: how do I lower my CPC (Cost per click)? Megethos is here to help, and…

Read More