When it comes to CRO (Conversion Rate Optimization) it is vital to utilize a diverse tool kit in order to achieve the best results.
With so many options out there it can be overwhelming but let us simplify that for you. We’ve found that the right combination of CRO tools can maximize your ROI and overall campaign results.
Today we want to focus on tools and software that we’ve personally used for heat mapping, landing pages and A/B Testing.
So let’s dive in…
Tools for Heat Mapping
Heat mapping is used to gain insight on how to optimize your website pages. We use heat maps as an avenue for behavior analysis we can make hypothesis on what website visitors are doing, and where conversion optimization may be needed.
Heta mapping helps us to visualize the behavior. One of our allies in successful CRO heat mapping is Lucky Orange. They offer superior, interactive heat maps that allow you to watch in real-time as users toggle menus, open popups and move through the steps of a form. The cost starts at $10 a month, and for that is well worth the expense.
Lucky Orange allows you to:
- Learn about your user’s behavior, and segment users
- Determine if your call-to-actions are strong enough
- Create reports on behavior, and uncover important insights.
Another invaluable source of heat mapping can be found in Hotjar. Hotjar aims to help us “connect all the dots.” With it, we can understand users motivations and behavior in more depth by analyzing their clicks, taps and scrolling behavior – which are the strongest indicators of intent.
Overall heat mapping is how we can look at our conversion funnels and decide what is working and what is not within our websites so that we can in result, optimize effectively.
Tools for Landing Pages
A strong landing page is the foundation of a conversion driven funnel for consumers. Our favorite tool, Unbounce, allows you to build an on-brand landing page from the ground up while taking into consideration all of the little things that come together to drive conversions.
Unbounce takes care of the surface level aspects of a website with striking templates, mobile responsiveness, fast content delivery and high image/video quality.
Something we love about Unbounce is its customizable popups and sticky bars that provide a dedicated call to action meant to appear at the perfect moment.
Lastly, we suggest utilizing Unbounce’s suite of lead-gen and conversion optimization tools. Every visitor is a potential opportunity and they offer a way to maximize that potential through:
- Unlimited A/B Testing
- Dynamic Text Replacement
- Lead Gen Form Builder
- Real-Time Data
- Brandable Lead Notifications
You can check out Unbounce for a monthly price starting at $79/mo for what we feel is an unbeatable landing page experience.
Tools for A/B Testing
From mockup to implementation, we develop A/B tests to make more educated choices for our customer’s conversions. Data shows us how we can influence customer behavior, not use guesswork.
When putting together a diverse CRO tool kit you will want to include one of our favorite A/B testing tools, Optimizely. They have 4 core steps that make up their testing model
- Ideation which allows you to collaborate in one place, and manage projects.
- Experimentation allowing you to test headlines, images, CTAs, and more. Optimizely lets you control how many visitors see specific experiments.
- Implementation to determine what offers will work and which won’t. Their data helps you make better decisions moving forward.
- Reiterate – Once you’ve run a few experimentations, and uncovered insights, you’ll want to iterate on this process for the optimal results.
Our #1 pick! Optimizely is a tool we can’t live without when conducting CRO campaigns, it’s by far the leader in the industry.
The next paid tool we’ve used for A/B Testing is Convert, which aims to create an all-in-one platform that does not overwhelm the user. Easily test different versions of your landing page and get the data you need to continue working towards better outcomes.
Convert also offers other methods of testing such as split testing, multivariate testing, and multipage experiments.
If you are looking for a free way to optimize and test changes to your layout, content and more – try out Google Optimize. With Google Optimize you can
- Personalize the customer experience
- Boost your return on ad spend
- Turn insights into action
- Take matters into your own hands… no coding or prior A/B testing experience needed.
If you are looking to get a better understanding of A/B testing before investing money than Google Optimize is a great place to start!
Test and measure, always
Overall, don’t take a shot in the dark when trying to put together an online experience that captivates the right audience and drive conversions. Utilize a strong and diverse CRO tool kit that includes heatmapping, engaging landing pages and A/B testing to make sure that everything that you do is driven by data.