4 Metrics to Analyze CRO Test Success or Failure

4 Metrics to Analyze CRO Test Success or Failure

A/B testing landing page versions, or making conversion-focused optimizations to your website and comparing prior versions, are an essential part of CRO (conversion rate optimization). We call these CRO tests, and run them much like a scientist runs an experiment. We make a hypothesis, make changes to one element at a time, and analyze the …

4 Metrics to Analyze CRO Test Success or Failure Read More »