About The Podcast
There is a lot more to paid media marketing than throwing money on the table for your next campaign. With Paying For Attention, we go beyond scratching the surface of paid media digital marketing and go straight for the artery. From the pros and cons of single keyword ad groups to the pains of automated bidding, and from customer segmentation on landing pages to how to bid on your own key terms properly, we leave no stone unturned and we dive deep. This isn’t about us looking brainy, this is about educating and providing takeaways to help your business succeed.