Paid Media and PPC News, Insights and Best Practices

Learn from paid media and CRO experts, and get the latest tips and tricks in pay-per-click advertising.

How To Track Paid Media Lead Quality

It’s easy to get caught up in vanity metrics and lose sight of the metrics that really matter to your PPC program.  For one: lead quality.  First, what do we mean when we say lead quality? Lead quality is the likelihood that the leads you’re generating and building your funnel…

SaaS Companies: What to look for in a PPC Agency

There are roughly 7,040 marketing technology providers out there at the start of 2019. That’s just marketing technology alone; think about the sheer volume of SaaS providers in all industries. And yet, it’s still challenging to find a PPC agency that fully understands the needs of SaaS companies. It’s something…

Why is sending Paid Traffic to Your Home Page a Bad Idea?

The landing page. It’s an essential component of any PPC (pay-per-click) strategy. Many digital marketers consistently use a site’s homepage as their landing page, a sort of “catch-all” technique.  We contend that using one page as a landing page in response to all queries is a poorly conceived approach, and…

Why Choose a Niche Paid Media Agency?

At first glance, a full-service agency may be tempting over a niche agency. This is mainly due to perceived convenience. Communication volume is lessened, and most marketing queries can be answered by one point person at a full-service agency. But, does this strategy work for most skilled trades and functions?…

How to Use Competitor Conquesting to Improve your PPC Performance

What are our competitors doing that we aren’t?  It’s a question you likely ask yourself as a marketer. While, in many cases, following in the footsteps of competitors can be seen as unoriginal, or not innovative there is one area that you should always be worried about what your competition…

Enforcement Changes to Google Ads that Affect SaaS

Last week Google notified customers of some changes to their policies on abusive content on the ad network. This is good news for users and searchers.  The changes most heavily affect ads by software providers and app providers. The intent behind changes was to improve experiences for searchers by adding…

The Makings of a PPC Landing Page that Converts

Your landing page is the metaphorical sales representative of your online experience and it can seal the deal if you provide a winning experience to your leads.  If you are using a pay-per-click advertising platform Google Adwords to achieve a conversion goal, your ad rank will be more successful if…

Does PPC Really Work?

Some PPC providers have given PPC a bad rap.  Too often we notice companies hesitate to make the commitment to devote budget to PPC due to misunderstanding or past run-ins with ineffective and costly agencies.  We’re writing today to address that perception.   At Megethos, it pains us when someone says…

How to Lower your Cost Per Click in Google Ads

It’s the question on the mind of every budget-conscious advertiser: how do I lower my CPC (Cost per click)? Megethos is here to help, and also caution against fixating on just CPC… Understanding Ad Rankings Your ad is ranked according to both the cost of your bid and your Quality…

The Best Conversion Rate Optimization Tools We’ve Tried

When it comes to CRO (Conversion Rate Optimization) it is vital to utilize a diverse tool kit in order to achieve the best results. With so many options out there it can be overwhelming but let us simplify that for you. We’ve found that the right combination of CRO tools…