Paid Media and PPC News, Insights and Best Practices

Learn from paid media and CRO experts, and get the latest tips and tricks in pay-per-click advertising.

5 Ideas to Make Facebook Ads Stand Out

As people scroll, and scroll, and then scroll some more through their Facebook News Feed it’s a difficult task to break the pattern of GOT memes, political banter, and baby photos.   But every now and then, an ad campaign does and that’s something that we should all learn from…

4 Metrics to Analyze CRO Test Success or Failure

A/B testing landing page versions, or making conversion-focused optimizations to your website and comparing prior versions, are an essential part of CRO (conversion rate optimization). We call these CRO tests, and run them much like a scientist runs an experiment. We make a hypothesis, make changes to one element at…

PPC Project Management: 6 Essential Roles

What does it take to effectively manage a large-scale paid media campaign? Every enterprise program has unique needs and may manage their programs differently. But, one thing that doesn’t change across organizations is the need for a team of talented people to accomplish paid media success.   Building that team…

Negative Keywords

What Are Negative Keywords? Keywords are words in a search campaign account that help businesses get found online for relevant queries on search engines like Google or Bing. Negative Keywords are the exact opposite. They are words (keywords) that are put into a paid search account to help ensure a…

PPC Keyword Research 101: Four Sources You Should Be Leveraging

PPC Keyword Research 101: Four Sources You Should Be Leveraging Welcome to class everyone. Today’s topic of discussion will be Keyword Research: The process by which you determine which keywords to use with your Google Ads. There will be no quiz at the end, but if you master this topic,…

Our AZIMA TIM Award Win: A SaaS Lead Generation Case Study

At this year’s annual TIM Awards many talented digital professionals and agencies were awarded for their work on innovative projects throughout the year. The Arizona Innovation Marketing Association holds these awards and brings together a room full of the best-of-the best AZ professionals in everything from mobile app development, to influencer marketing…

Lead Gen Forms for Facebook and LinkedIn – 5 Fundamentals You Need To Know

Hello my fellow PPC nerds! Okay maybe you don’t identify with those who dream about getting exact character counts in ad copy.  But whether you’re in month 1 or a seasoned vet, this article has what you need to know about Lead Gen Forms. Facebook calls them Lead Ads and…

Megethos Proves Effective Through Clutch’s Platform

We’re a marketing company that live and breathe PPC and we think it’s a crucial aspect of digital marketing. Just like this Forbes article says, No Pay, No Gain. That’s why as a PPC agency we’re growing – having just moved into a new office space and we’re hiring! That…

25 Reasons to Get Excited About Google Ads (AdWords) & The New Interface

Okay, I get it. You’re frustrated, lost, confused and maybe even a little emotional about all the recent changes with AdWords, now known as Google Ads. Most notably, the new interface has been causing quite a stir among even the most seasoned PPCers. Now, before you throw your dual monitors out’…