PPC Case Study
B2B Event Management Company Improves Lead Quality 56%
![boomset](https://www.megethosdigital.com/wp-content/uploads/2021/03/boomset.png)
Boomset
Industry: SaaS – Event Tech
Location: New York, NY
Bio: Boomset encourages sustainability and increases value at events using software paired with unmatched customer support to provide data and efficient on-site event experiences.
The Challenge
Boomset had been running ads on Google since 2013 before reaching out to Megethos. Though they had been running ads for some time, a consistent issue was lead quality. They were generating leads but oftentimes these leads were not a good fit. Occasionally, these leads weren’t even looking for anything related to Boomset’s product offerings.
![homepage our scientific approach](https://www.megethosdigital.com/wp-content/uploads/2021/02/homepage-our-scientific-approach.png)
![homepage our scientific approach](https://www.megethosdigital.com/wp-content/uploads/2021/02/homepage-our-scientific-approach.png)
Our Approach
The Solution
Understand Lead Quality Characteristics: We performed a lead quality questionnaire & in-depth CRM analysis to truly understand what made a quality lead.
Targeting Refinement: We refined overall targeting by excluding certain locations, adjusting demographic bids, implementing negative keyword lists and ad schedules.
Megethos’ Foundation: We set up a strong account foundation by adjusting account level settings, updating ad copy and ad types.
![homepage our scientific approach](https://www.megethosdigital.com/wp-content/uploads/2021/02/homepage-our-scientific-approach.png)
The Results
We were able to achieve our client’s goals within the first 30 days of partnership! Our changes helped decrease Cost Per MQL by 50% as well as increase Quality Rate 56% and Deal Rate 57%. Not only that, but our efforts directly contributed to an additional $9,000 in revenue in the same time frame. These results gave our client peace of mind when it came to PPC.