Industry: International Ecommerce
Location: Seattle, WA
Bio: A B2C Ecommerce website selling a variety of bike products internationally.
The client came to Megethos as they were struggling to optimize their Google Ads campaigns to a profitable level. What was profitable? A $13 cost per sale on their site – something that had not happened in the history of their campaigns. In addition, we were tasked with increasing sales volume.
– Keegan Brown, Megethos CEO
Campaign Restructure: In efforts to increase quality score and improve the ease of optimization we restructured the campaigns. This immediately improve quality score and reduced cost per click.
Keyword Bids: We implemented our ROI driven keyword bid strategy – we significantly reduced aggressiveness on under-performing keywords and scaled up bids on the top 10 keywords driving 80% of sales.
Growth: Once we were able to get the cost per sale down to a profitable level, we implemented Megethos’ very own growth projects – including an international search campaign and an aggressive remarketing campaign.