Pay-per-click marketing, or PPC, is one of the leading ways to grow your business and increase sales in 2021. 

How important is PPC? 

32% of companies use PPC to sell products directly to consumers, 65% of small-to-medium businesses are currently running PPC campaigns, and worldwide, businesses spent over 104 billion dollars on search advertising last year. 

If you’re new to the exciting world of pay-per-click advertising, then you’ve come to the right place. Continue reading to learn everything you need to know about what it is and how to make money with PPC. 

What is PPC Advertising? 

Similar to how highway billboards allow you to throw up an ad and lure customers with well-crafted sales copy and bright graphics, PPC enables you to spread advertisements around the internet. 

But unlike billboards, PPC allows you to choose exactly who you show your ad to. This drastically improves the effectiveness of your advertising since your ads only get shown to people searching for your product or service. 

How effective is PPC? 

When placed in internet search results, PPC ads attract 1.5 times more clicks than organic results and 74% of brands say that PPC helps their business make a lot of money. 

How to Make Money With Pay Per Click

Now that you know what it is and what it can do, the next question is how to make money with PPC. 

While there is a bit of variation depending on which PPC provider you use (e.g. Facebook, Bing, or Google) all successful PPC campaigns follow the following steps: 

Keyword Research

The unique power of PPC advertising is that it enables you to target specific audiences by only showing your ad to people that search for certain keywords. Consequently, the success of your campaign depends on targeting the right keywords. 

Tools like Google’s keyword planner will help you determine which keywords are best for your PPC sales. 

Write & Design a Compelling Ad

There are two kinds of PPC ads: 

• Search display. These are text-based ads that show up in internet search results. Search display ads are triggered when someone searches for your targeted keywords. 
• Network display. These ads are displayed as banners on various websites and so require graphic design work. You don’t have quite as much control over who these ads will appear to. 

Regardless of if you choose search or network ads, if you want to start making money with pay per click, then you need to invest some time into crafting a compelling ad that speaks to your target audience and motivates them to click. 

If you need some inspiration, here is a list of well-written PPC ads that you should study. 

How to Make Money With Google AdWords

Google AdWords is a powerful PPC provider that enables you to put your advertisements on Google applications like Google search and Youtube. Google is the leading PPC provider as people are 4 times more likely to click an ad on Google than on any other search engine. 

Even better, when it comes to buying keywords, PPC ads on Google receive 65% of the clicks. 

Because Google PPC ads show up in search, they are text based, so invest in writing a robust advert. Here are some best practices to follow that will help you write compelling ads and make money with Google AdWords. If you want to start making money with Google ads, here’s what you need to do:

• Write a strong, eye-catching headline that combines target keywords with snappy words like “best,” “expert,” and “premium.” 
• If applicable, include your lowest price in the headline. For example, “Starting at $2.99!”
• Build site extensions into your ad so that it displays multiple links. This will increase the likelihood of getting a click. 
• Feature 3rd party reviews if favorable. 
• Write a quality description that lists your benefits, includes a CTA, and explains your services. 

Boost Your PPC Campaigns With Expert Insight

Despite the incredible power of PPC advertising, 72% of businesses don’t take full advantage of the benefits it offers. And this makes sense — to successfully make money with PPC takes a lot of work and most entrepreneurs and business owners don’t have the time to manage their own PPC campaigns. 

If you would like to start making money with PPC but lack the time or resources to make it happen, consider partnering with a PPC agency. Here at Megethos, our PPC specialists have spent years refining our keyword research and copywriting abilities to ensure that our Google ad campaigns are maximally successful. 

It’s time to grow your business and make money with PPC. To get started, contact the PPC experts here at Megethos today.