AdWords

How to Lower your Cost Per Click in Google Ads

How to Lower your Cost Per Click in Google Ads

It’s the question on the mind of every budget-conscious advertiser: how do I lower my CPC (Cost per click)? Megethos is here to help, and also caution against fixating on just CPC… Understanding Ad Rankings Your ad is ranked according to both the cost of your bid and your Quality Score, so lowering your CPC…

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Negative Keywords

What Are Negative Keywords? Keywords are words in a search campaign account that help businesses get found online for relevant queries on search engines like Google or Bing. Negative Keywords are the exact opposite. They are words (keywords) that are put into a paid search account to help ensure a business only shows up for…

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