Pay-per-click marketing, or PPC, is one of the leading ways to grow your business and increase sales in 2021. How important is PPC? 32% of companies use PPC to sell products directly to consumers, 65% of small-to-medium businesses are currently running PPC campaigns, and worldwide, businesses spent over 104 billion dollars on search advertising last …
The landing page. It’s an essential component of any PPC (pay-per-click) strategy. Many digital marketers consistently use a site’s homepage as their landing page, a sort of “catch-all” technique. We contend that using one page as a landing page in response to all queries is a poorly conceived approach, and quite honestly, lazy. In contrast, …
Why is sending Paid Traffic to Your Home Page a Bad Idea? Read More »
At first glance, a full-service agency may be tempting over a niche agency. This is mainly due to perceived convenience. Communication volume is lessened, and most marketing queries can be answered by one point person at a full-service agency. But, does this strategy work for most skilled trades and functions? Would you hire a generalist …
What are our competitors doing that we aren’t? It’s a question you likely ask yourself as a marketer. While, in many cases, following in the footsteps of competitors can be seen as unoriginal, or not innovative there is one area that you should always be worried about what your competition is doing. Search. There is …
How to Use Competitor Conquesting to Improve your PPC Performance Read More »
Your landing page is the metaphorical sales representative of your online experience and it can seal the deal if you provide a winning experience to your leads. If you are using a pay-per-click advertising platform Google Adwords to achieve a conversion goal, your ad rank will be more successful if you are offering a well-optimized …
Some PPC providers have given PPC a bad rap. Too often we notice companies hesitate to make the commitment to devote budget to PPC due to misunderstanding or past run-ins with ineffective and costly agencies. We’re writing today to address that perception. At Megethos, it pains us when someone says “PPC doesn’t really work” because …
What does it take to effectively manage a large-scale paid media campaign? Every enterprise program has unique needs and may manage their programs differently. But, one thing that doesn’t change across organizations is the need for a team of talented people to accomplish paid media success. Building that team and stacking it with the …
PPC Keyword Research 101: Four Sources You Should Be Leveraging Welcome to class everyone. Today’s topic of discussion will be Keyword Research: The process by which you determine which keywords to use with your Google Ads. There will be no quiz at the end, but if you master this topic, your PPC world ranking will …
PPC Keyword Research 101: Four Sources You Should Be Leveraging Read More »
Hello my fellow PPC nerds! Okay maybe you don’t identify with those who dream about getting exact character counts in ad copy. But whether you’re in month 1 or a seasoned vet, this article has what you need to know about Lead Gen Forms. Facebook calls them Lead Ads and LinkedIn calls them Lead Gen …
Lead Gen Forms for Facebook and LinkedIn – 5 Fundamentals You Need To Know Read More »
Okay, I get it. You’re frustrated, lost, confused and maybe even a little emotional about all the recent changes with AdWords, now known as Google Ads. Most notably, the new interface has been causing quite a stir among even the most seasoned PPCers. Now, before you throw your dual monitors out’ the window because you can’t …
25 Reasons to Get Excited About Google Ads (AdWords) & The New Interface Read More »
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